Home | Our news | Because the holidays aren’t a time of plenty for everyone!
Initiative
5 December 2023

Because the holidays aren’t a time of plenty for everyone!

With only a few days left until the holidays and requests for food assistance at an all-time high, Food Banks of Quebec (FBQ) needs your support more than ever if it is to meet these needs.

That is why, from December 7 to 13, the SAQ is encouraging all Quebecers to show their support for the FBQ at any of its 400 stores or online.

Committed partners

In support of the cause, some of its partners are joining this campaign. As a result, for each purchase of any of the 16 participating products identified in the current flyer, the equivalent of one meal will be donated to the FBQ.

Here is how you can take part:

The FBQ cause is supported by all SAQ employees

“The holidays should be a season of joy for everyone but that, unfortunately, is not the case,” said Jacques Farcy, President and Chief Executive Officer of the SAQ. “The mobilizing of our employees combined with the generosity of our customers and involvement of our partners means we can bring comfort to those who find themselves in a precarious situation. I am convinced that, together, we can make a difference.”

Invaluable support for the FBQ

“Our network is facing an unprecedented level of demand,” noted Martin Munger, Executive Director of the FBQ. “Every year, we know we can count on committed partners like the SAQ and its employees, partners and customers. Your involvement has had a big positive impact in every community served by the Moissons and our other members across Quebec. It means we can provide help to thousands of Quebecers.”