The back-to-school season is an expensive time for families, one that places huge financial pressure on those struggling to make ends meet. Because choosing between providing necessary supplies for school and putting meals on the table is an impossible task, requests for food assistance are especially high this time of year.
To better support Food Banks of Quebec (FBQ), which is barely able to keep up with current higher demand, the SAQ will extend its fall fundraising campaign to an exceptional 11 days. From August 29 to September 8, for every Quebec product purchased at the SAQ, a meal will be donated to the FBQ. In addition, customers who wish to make a personal donation will be welcome to do so at checkout.
Constantly changing demand
Requests for food assistance have been growing steadily for several years. Recent data paint an ever more distressing picture in which the effects of the higher cost of living continue to be felt. For example, the recent rise in requests for food assistance can be partially explained by moving season, which involves many expenses and significantly higher rent for a number of households. The season also sees new people signing up for FBQ services while they look for resources in their new city or neighbourhood.