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1 December 2022

$670,916 raised due to the generosity of SAQ customers and involvement of SAQ employees

The SAQ has completed its third and final campaign of 2022 in support of Food Banks of Quebec (FBQ).

Between November 24 and 30, customers visiting SAQ stores were encouraged to make a donation at checkout or buy a wrapping product, with a portion of the proceeds going directly to the FBQ. Together, the two initiatives raised a total of $670,916, which will be used to assist people dealing with food insecurity in every region of Quebec.

“Once again, our customers have responded generously to the call. All the funds raised during this campaign will go directly toward helping the FBQ and dozens of organizations across Quebec that provide food assistance to those in need. I also want to thank all our store employees. Without you, without your involvement, the campaign wouldn’t have been such a success. Your participation clearly reflects the SAQ’s values.”

— Catherine Dagenais, SAQ President and Chief Executive Officer.

Food insecurity on the rise throughout Quebec

“About two-thirds of the some 1,200 organizations served by the FBQ network report that they have experienced supply shortages in the food they receive from their usual sources over the last year. That’s huge! Many thanks, then, to the SAQ and its customers and employees, who have yet again come through to help us support persons affected by food insecurity at this critical juncture.”

— Martin Munger, Executive Director of FBQ.

Loyal support for 13 years

The generosity of its customers and involvement of its 7,000 employees have enabled the SAQ to channel more $14 million into the FBQ network since 2009. The funds are used not only to meet the requests for assistance that the FBQ receives but also to support projects to acquire the equipment needed to carry out its mission. The SAQ is proud to be the FBQ’s leading financial partner.